The online presence of your business is part of your image and brand – so it must be professional.
After all, would you set up a storefront in a worn out building? Or sell outdated food or clothing items? Would you not put up a sign for your business?
No, you wouldn’t. And you shouldn’t let those types of things be part of your web site, either.
Your business online presence goes beyond your web site and is actually part of your reputation, both online and off. How you and your business are portrayed in places such as LinkedIn, Facebook, etc. are important to your business image. Be sure to stay professional and address all reviews online, including negative reviews.