Using a Web Site vs Facebook Business Page

Your Own Business Web Site

Pros

  • You own it, You control it, Customizable
  • Can be found in search engines
  • Information can easily be found through web site navagation
  • Lead your marketing ads and posts to your web site – your online business foundation

Cons

  • Could be expensive to have a professional setup (shop around as there are affordable web design professionals)
  • Requires domain name and hosting
  • Requires fresh content from time to time for both your potential customers and for search engines
  • Potentially could be hacked (same as for Facebook)

Facebook Business Page

Pros

  • It’s free
  • Quick and easy to setup
  • Large base on Facebook
  • Possible fan base interactions

Cons

  • Little control
  • Little to no design choices
  • Can not lead marketing ads to it
  • Takes a commitment on your part to post regularly
  • Older posts are pushed down when new posts are made making it difficult to find what you are seeking
  • Facebook (and other social media platforms) could potential shut down thus losing a big part of your online presence
  • Someone must be a member of Facebook to interact with you or your business
  • A potential customer could see advertising from your competitors
  • Limited analytic data