Glossary of Internet Marketing / Web Site Terms
Anatomy of a Web Site
Developing a web site is like building a house. While there are many components of a web site these are the 4 most important ones:
- Domain name is compared to your house street address – this is an annual subscription paid to your domain provider, i.e. GoDaddy, Network Solutions, etc. If the subscription expires your web site will no longer display and the domain can be purchased by someone else. It is usually best to have your domain set to auto-renew.
- Web hosting is the equivalent to the land / property your house is on – a web site resides on web server which provides web hosting; without it your web site cannot exist on the Internet. Web hosting can be a monthly, quarterly or annual subscription provided by Tekhead.com, GoDaddy.com, etc. If it goes unpaid your web hosting can be suspended and your web site will no longer display on the Internet.
- Web site design is like the building contractor – the web designer constructs your web site. This is usually done with a deposit given by the client to the web designer with the balance due upon completion. Kalaco Solutions provide web site design.
- Web site theme is the interior design / decorator for your home of business – the theme or look of your web site is applied to your web site to give your web site the desired look. There may be a purchase fee for obtaining the theme and some theme developers require an annual fee for continued support and updates of the theme. The updates are part of security purposes and for bug fixes, etc.
Other Web Site / Internet Terms
- Call-to-Action – marketing strategy to attempt to have a web site visitor make an immediate action, i.e. make a call, fill out the contact form, request services, purchase a product, etc.
- Email Marketing – the use of email, usually as a newsletter, to promote a business, service, product, etc.
- H1 – critical for SEO, it is the main header tag on a web page that says what a page is about. There are also h2, h3, h4, etc tags.
- Internet Marketing – is also referred to as online or digital marketing. It is an umbrella for various ways to promote or advertise a business, brand, product or services on the Internet. It can consist of a web site, email marketing, Local Search, Pay-Per-Click, ad displays, etc.
- Local Search Marketing – sometimes referred to Local Search, Local Search Engine Optimization or Local SEO – promotes local business thru online directories.
- Meta Desc – utilizes a short snippet of information that displays before a listing in search engine results.
- Off-Site Marketing – methods of promoting or advertising a web site that can send visitors to the web site.
- On-Site Marketing – methods used on a web site to try to get visitors to purchase a product or service, contact the business, etc.
- Pay-Per-Click (PPC) – advertising method in which advertisers must pay each time any of their ads are clicked. These are displayed at the top of search page results, or on web sites and can be text, image or video ads. Google is one of the providers of this service.
- Search Engine Optimization (SEO) – this is done on a web site to help to ensure the web site structure and content are setup to aid the site in getting found in search engines.
- Search Engine Ranking Pages (SERPs) – the web site results shown in on search engine when a visitor does a search
- Social Media Marketing – the sharing of information, photos, etc and more thru online communities and networks. Examples are Facebook, Pinterest, Instragram, LinkedIn, etc.
- Title Tags – critical for SEO, it is the title of a web page (not to be confused with the header of a web page). It is viewable in the browser tab.
- URL – critical for SEO, it should content relevant keywords. It is the address of a web page.