Marketing your business online should not be an afterthought – it should be a business investment. A web site, along with Internet marketing, should be included in your startup and ongoing business budgets.
Your web site and Internet marketing are important tools to help your business succeed. It is as critical as having phone service, Internet service, inventory and all the other necessities of doing business.
And don’t forget to market your business offline as well – as it’s important to reach your target audience through multiple media platforms.