First impressions matter: A web site gives your potential customers a first impression of your business. And those first impressions can mean the difference between getting the sale or client, or losing them.
A professional-looking web site lends credibility. Your web site should shine through with an up-to-date, responsive (mobile-friendly), professional look. If it doesn’t, you need to update your site.
Your web site should also function well, be inviting and make the visitor want to call or contact your business.