Client Name: Cynthia Lanier
Proposal Date: April 20, 2021
This proposal is valid until May 20, 2021.
This proposal was prepared for the above named client for the purposes of providing online marketing and/or web design services. For the purposes of this proposal Kalaco Solutions LLC is referred to as “Marketer” and Client Name Above is referred to as “Client”.
Please all information carefully
This proposal includes information such as how many pages, number of revisions, etc are included. This proposal also includes the web site deliverables along with information about out of scope work.
Please also see Terms of Services at the end of this proposal (click the downward V) for additional information.
If you have questions
If you have questions about this proposal, please get with us … we would be happy to go over the pricing and proposal with you before you accept the proposal.
If satisfied with this proposal
If you are satisfied with this proposal, you can use our ‘E-Sign’ system right here in your proposal to accept and get started! This can be done on the last section Approve Proposal of this proposal.
Once this proposal is accepted
Once this proposal is signed/accepted, it becomes a contract between Marketer and Client.
Kalaco Solutions is a Better Business Bureau accredited business.
Price discounted from $1,800
One time fee
discounted from $600
One time fee
Copywriting services available for $75 per page for up to 250 words per page.
There may be times updates are needed for web site, policies & statements, etc at which Client will be advised on needed updates along with fees for Client’s approval.
Web Site Design Deliverables
Up to 10 pages/posts.
- — Learning Differences
- — Dyslexia
- — Learning Disabilities
- — ADHD/HD
- — Another Service
Add up to 10 stock photos (approved by Client):
includes header (same image/photo for all internal pages),
home page slider images (up to 3),
spotlight images (up to 4).
Reviews/testimonials – up to 10.
Social media links – add to website.
Installation and configuration of WordPress on Client’s web hosting account.
Installation and configuration of responsive (mobile-friendly) WordPress theme.
Plan and setup page structure with search friendly URLs.
Resize Client provided images/photos; add to website.
Phone number / email address at top of all pages where and if applicable.
Footer setup with name, address, phone and footer links
Plugins (similar to smart phone apps) installation – up to 10. Note: some plugins may require paid pro version and may require additional charges by Marketer; Client will be notified of plug-in price for prior approval; plug-in price paid by Marketer will be billed to Client. In some cases (such as annual subscriptions) the purchase of plugins will be charged to Client’s credit card.
Post live site updates incur additional charges.
Theme customization limited to theme’s customization options. Any changes to the WordPress theme are limited to the functionality of what the theme provides in its customization section.
Search Engine Optimization Deliverables
Search Engine Optimization (SEO) is a method of using specific techniques to optimize web sites for search engines. Part of this method is using your keywords (usually products / services) to help increase the visibility of your web site in organic (non-paid) search results. This in turn helps to bring more traffic to your web site.
Image ALT tags
Google Analytics Setup
Google Webmaster Tools Setup
While SEO helps to give a web site a solid foundation with increased ranking benefits in searches, there are no guarantees for high rankings. Google states: “No one can guarantee a #1 ranking on Google.” https://support.google.com/webmasters/answer/35291?hl=en
Google and other search engines give personalized search results that are contingent on the searcher’s past search history, if they are logged into the search engine, location, IP address, the device used and other factors. Therefore, different search results displayed could vary.
Policies & Statements
General Data Protection Regulation
GDPR is a new privacy protection policy which went into effect May 25, 2018. GDPR was enacted to protect Europeans online personal identifiable information (PII). Although Client may not have European clients, a European may visit Client’s web site and thereby have their PII collected thru the use of “cookies” on Client’s web site. If Client’s site utilizes Google Analytics, Google Ads, etc then Client’s web site is collecting PII. Fines for non-compliance can be extremely high.
Marketer highly recommends Client seek legal advise on what would be required for their web site for GDPR compliance.
Note: protecting site visitors’ privacy is something that should be taken seriously no matter where Client is located.
Backend Maintenance Management Plan
Backend maintenance management plan is to review the backend of Client’s web site’s back end along with basic fixes. Website maintenance refers to the tasks required to keep your website functioning properly and up to date. It involves regularly checking your website for issues and correcting basic issues.
Although usually unlikely from happening, any major issues will be reported to you with a time and price estimate for your approval. A major issue constitutes a fix that takes more than thirty minutes and/or requires a programmer to resolve.
One (1) round of revisions provided
Client will be provided a link to preview the home page and one internal page of website created by Marketer. Once Client has viewed these pages, Client has one round of revisions to the design, layout and style of the website. First round of revisions will be completed at one time. Once approval is provided, additional pages will be setup.
Content / Photos
One round of changes to the content (provided by Client) is provided in this proposal and is to be provided all at one time by Client to Marketer. Content changes must be emailed as a revised document that includes the changes. NOTE: do not send changes as “change this on paragraph 2, line 3”.
The one round of revisions included in this proposal does not include adding additional photos nor additional content than what was originally provided to Marketer by Client.
If additional revisions are requested after the 1st round is completed it will be considered additional rounds of revisions which will be an additional cost to Client.
Out of Scope Work
Any additional work requested that is not covered in this proposal will require a separate proposal or work order change, with payment for additional work made at the time of the accepted proposal or work order change.
Dependent on Client providing Marketer with needed information prior to timelines below, project may be completed earlier than shown below.
NOTE: Timelines listed below are for the benefit of both Client and Marketer.
Timeline: estimated 3-4 weeks from time of Marketer receiving all requested assets and information.
Web Site Completion
Web site will be completed by Marketer within four (4) weeks of Client accepting this proposal, provided Client provides Marketer with content, photos, logos, logins, etc within two (2) weeks of proposal acceptance.
Web Site Live Delays
Delays by Client that cause the web site to go beyond twelve (12) weeks will result in the balance for the final payment to become due at that time. Website at that time may go into archive mode with an unarchiving fee of $300 fee.
By the end end of six (6) months from date of accepting this proposal, delays by Client forfeits any payments made to Marketer with this proposal becoming null and void with no further work performed on web site by Marketer.
Items purchased by Marketer at the request of the Client, such as fonts, photos, photography, etc., will be billed to Client.
Payment deposit is due within 72 hours of accepting this proposal. Failure to provide deposit within this time frame will render this proposal null and void.
Installment payments for up to 12 months with a minimum monthly payment of $150 is available.
- Deposit (one half of project total) is due with 72 hours of accepting this proposal.
- Balance due upon completion of web site or 8 weeks from proposal acceptance date, whichever occurs first.
Setup charges along with first month for any ongoing fees are to be paid upon signing of your proposal and allows us to get straight on with Client’s project(s) (in-line with aspects outlined in the Deliverables and Terms & Conditions page).
Needed from Client
After this proposal is accepted, Marketer will need the following from Client:
- Logo – preferably as vector format.
- Content is to be sent electronically as text and not as jpg, png, tiff or bmp files. PDF is acceptable if the pdf was created from a text file and not scanned as an image.
- Content should be sent to Marketer with correct spellings, punctuation, desired letter case (upper or lower case), etc.
- Content should be owned by Client, written for Client or has permission to use the content from the owner. Failure to do this could result in fine(s) from original content owner.
- Contact Info
- business name, address, telephone, email address to be listed as contact information on website.
- Photos and images are to be sent as separate files as attachments in email. Photos and images are not to be sent in a document, i.e. Word, Excel, etc.
- Any photos/images should be the property of Client or has permission to use photos/images from respective owners. Failure to do this could result in fine(s) from respective owners.
- Domain registrant login (i.e. GoDaddy.com, Register.com, etc).
- Logins/Access for any social media platforms, if social media marketing is choosen.
Web Hosting+ thru third party provider
Includes SSL, daily backups, web site security and more.
Monthly web hosting fees (provided thru Tekhead, LLC) start when the site goes live or twelve (12) weeks from hosting setup date, whichever occurs first.
Tekhead is located in Lafayette, LA with their web servers in a data center in Dallas, TX. Note: data centers as not usually located in south Louisiana due to hurricanes.
If email accounts on the server are setup prior website going live, payment for hosting services starts when email accounts are setup.
Download for more info Tekhead Web Hosting (pdf)
Web hosting is required for any website as this provides space on a web server to host Client's web site. Non-payment of web hosting results in suspension of web site.
If at any time if Client changes their web hosting provider Client is responsible for advising Tekhead of the web site move for hosting to be canceled.