Sample Proposal - Web Site & Seo

Proposal by: Kalaco Solutions LLC

Client Name:

Proposal Date:

This proposal is valid until ________, 2020.

This proposal was prepared for the above named client for the purposes of providing online marketing and/or web design services. For the purposes of this proposal Kalaco Solutions LLC is referred to as “Marketer” and Client Name Above is referred to as “Client”.

Please all information carefully

This proposal includes information such as how many pages, number of revisions, etc are included. This proposal also includes the web site deliverables along with information about out of scope work.

Please also see Terms of Services at the end of this proposal (click the downward V) for additional information.

If you have questions

If you have questions about this proposal, please get with us … we would be happy to go over the pricing and proposal with you before you accept the proposal.

If satisfied with this proposal

If you are satisfied with this proposal, you can use our ‘E-Sign’ system right here in your proposal to accept and get started! This can be done on the last section Approve Proposal of this proposal.

Once this proposal is accepted

Once this proposal is signed/accepted, it becomes a contract between Marketer and Client.

Kalaco Solutions is a Better Business Bureau accredited business.

Search Engine Optimization Setup Deliverables - $900

This would be done over a course of 6 months in order to keep organic SEO as is. After six weeks, work on fiften pages per month until all 90+ pages are optimized. This will allow for the SEO to be done over time as to not "alarm" Google and other search engines in thinking the site is spamming search engines.

Search Engine Optimization (SEO) is a method of using specific techniques to optimize web sites for search engines. Part of this method is using your keywords (usually products / services) to help increase the visibility of your web site in organic (non-paid) search results. This in turn helps to bring more traffic to your web site.

Learn more about SEO >>

Headings (H1)

Image ALT tags

Title Tags

Meta Description

URL Structure

Schema Microdata

Favicon

Robots.txt

Permalinks

Redirects

Anchor Tags

Element IDs

Automatic Linking

Google Analytics Setup

Google Webmaster Tools Setup

SEO Disclaimers

While SEO helps to give a web site a solid foundation with increased ranking benefits in searches, there are no guarantees for high rankings. Google states: “No one can guarantee a #1 ranking on Google.” https://support.google.com/webmasters/answer/35291?hl=en

Google and other search engines give personalized search results that are contingent on the searcher’s past search history, if they are logged into the search engine, location, IP address, the device used and other factors. Therefore, different search results displayed could vary.

Post live site updates incur additional charges.

Theme customization limited to theme’s customization options. Any changes to the WordPress theme are limited to the functionality of what the theme provides in its customization section.

Revisions

One (1) round of revisions provided

Layout/Design

Client will be provided a link to preview the home page and one internal page of website created by Marketer. Once Client has viewed these pages, Client has one round of revisions to the design, layout and style of the website. First round of revisions will be completed at one time. Once approval is provided, additional pages will be setup.

Content / Photos

The one round of revisions included in this proposal does not include adding additional photos nor additional content than what was originally provided to Marketer by Client.

Additional Revisions

If additional revisions are requested after the 1st round is completed it will be considered additional rounds of revisions which will be an additional cost to Client.

Out of Scope Work

Any additional work requested that is not covered in this proposal will require a separate proposal or work order change, with payment for additional work made at the time of the accepted proposal or work order change.

Policies & Statements

General Data Protection Regulation

GDPR is a new privacy protection policy which went into effect May 25, 2018. GDPR was enacted to protect Europeans online personal identifiable information (PII). Although Client may not have European clients, a European may visit Client’s web site and thereby have their PII collected thru the use of “cookies” on Client’s web site. If Client’s site utilizes Google Analytics, Google Ads, etc then Client’s web site is collecting PII. Fines for non-compliance can be extremely high.

Marketer will purchase and implement a Privacy Policy, Cookies Policy, Terms & Conditions and a Disclaimer on Client’s web site.

Marketer highly recommends Client seek legal advise on what would be required for their web site for GDPR compliance.

Note: protecting site visitors’ privacy is something that should be taken seriously no matter where Client is located.

Backend Maintenance Management Plan

Backend maintenance management plan is to review the backend of Client’s web site’s back end along with basic fixes. Website maintenance refers to the tasks required to keep your website functioning properly and up to date. It involves regularly checking your website for issues and correcting basic issues.

Although usually unlikely from happening, any major issues will be reported to you with a time and price estimate for your approval. A major issue constitutes a fix that takes more than thirty minutes and/or requires a programmer to resolve.

Project Timelines

Dependent on Client providing Marketer with needed information prior to timelines below, project may be completed earlier than shown below.

NOTE: Timelines listed below are for the benefit of both Client and Marketer.

Timeline: 1 - 12 weeks

Due Date	Task
Day 1	Client approves proposal. One-half (1/2) deposit is due (if Project is less than $1000, full amount is due) within seventy-two (72) hours of accepting this proposal. Unless other arrangement has been made by Client with Marketer regarding the deposit, this proposal / contact is null and void.
Week 4	Within four (4) weeks of accepting this proposal Client is to provide Marketer with all requested information such as content information, graphics, logos, logins (i.e. domain register, current web site login, Facebook login, Google account, etc.) and photos to be used for web site. NOTE: CONTENT PROVIDED SHOULD BE ORIGINAL CONTENT THAT IS NOT COPIED FROM ANOTHER WEBSITE - THIS MAY BE COPYRIGHT INFRINGEMENT! DOING THIS WITHOUT PERMISSION FROM THE ORIGINAL CONTENT WRITER MAY RESULT IN FINES AND/OR SEARCH ENGINES MY PENALIZE YOUR WEBSITE FOR USING DUPLICATE CONTENT. Unless other arrangement has been made by Client with Marketer, failure to provide above requested information results in Client forfeiting payment deposit and this proposal / contract becomes null and void.
Week 6	Within two (2) weeks of Marketer receiving information listed above from Client, Marketer will send Client a link to the web site for determining desired revisions. One-half of payment balance is due at the end of week 6.
Week 8	Within two (2) weeks of Marketer sending the web site link for Client to review, Client is to provide Marketer will all requested revisions. If revisions are not received with the two (2) weeks of Client receiving the link to preview the web site to provide Marketer with requested changes, the balance of the project becomes due immediately.
Week 10	Within two (2) weeks of receiving Client's requested revisions, Marketer will implement the requested revisions.
Week 12	Balance due upon completion of project OR twelve (12) weeks of approval date of proposal – whichever occurs first. Web site becomes live.

Web Site Completion

Web site will be completed by Marketer within twelve (12) weeks of Client accepting this proposal, provided Client provides Marketer with content, photos, logos, logins, etc within six (6) weeks of proposal acceptance.

Web Site Live Delays

By the end end of six (6) months from date of accepting this proposal, delays by Client forfeits any payments made to Marketer with this proposal becoming null and void with no further work performed on web site by Marketer.

Payments

Payment deposit is due within 72 hours of accepting this proposal. Failure to provide deposit within this time frame will render this proposal null and void.

Week 6: one-half (1/2) of balance is due.
Week 12: remaining balance due upon completion of project OR twelve (12) weeks of approval date of proposal – whichever occurs first.)

Setup charges along with first month for any ongoing fees are to be paid upon signing of your proposal and allows us to get straight on with Client's project(s) (in-line with aspects outlined in the Deliverables and Terms & Conditions page).

Purchases

Items purchased by Marketer at the request of the Client, such as fonts, photos, photography, etc., will be billed to Client.

Web Hosting+thru third party provider

Includes SSL, daily backups, web site security and more.
Monthly web hosting fees (provided thru Tekhead, LLC) start when the site goes live or twelve (12) weeks from hosting setup date, whichever occurs first.

If email accounts on the server are setup prior website going live, payment for hosting services starts when email accounts are setup.

Download for more info Tekhead Web Hosting (pdf)

Web hosting is required for any website as this provides space on a web server to host Client's web site. Non-payment of web hosting results in suspension of web site.

If at any time if Client changes their web hosting provider Client is responsible for advising Tekhead of the web site move for hosting to be canceled.

Needed from Client - will request from Wide Web Marketing / Comit

After this proposal is accepted, Marketer will need the following from Client:

Logo - preferably as vector format.
Content
- Content is to be sent electronically as text and not as jpg, png, tiff or bmp files. PDF is acceptable if the pdf was created from a text file and not scanned as an image.
- Content should be sent to Marketer with correct spellings, punctuation, desired letter case (upper or lower case), etc.
- Content should be owned by Client, written for Client or has permission to use the content from the owner. Failure to do this could result in fine(s) from original content owner.
Contact Info
- business name, address, telephone, email address to be listed as contact information on website.
Photos/Images
- Photos and images are to be sent as separate files as attachments in email. Photos and images are not to be sent in a document, i.e. Word, Excel, etc.
- Any photos/images should be the property of Client or has permission to use photos/images from respective owners. Failure to do this could result in fine(s) from respective owners.
Domain registrant login (i.e. GoDaddy.com, Register.com, etc).
Logins/Access for any social media platforms, if social media marketing is choosen.

Your Investment

Web Site Design

$2100

SEO

$1200

General Data Protection Regulation (GDRP)

$200

Web hosting (monthly thru Tekhead)

$20

Domain (annual Fee)

$25

Web site backend maintenance (annual fee)

$125.00

Divi Theme API Key (annual fee)

$35.00

Total: $3705

Unless noted, prices are one time fees. There may be times updates are needed for web site, GDPR, etc at which Client will be advised on needed updates along with fees for Client's approval. Web hosting is provided thru Tekhead, LLC and is invoiced directly by Tekhead to Client.

Approve Proposal

Type in your name in the field below, then press enter.

Our firm, Kalaco Solutions LLC, is a marketing solutions firm focused on providing marketing services for businesses. Kalaco's owner/online marketer, Karen Lagrange Cox, has been in this field since 2000. Our marketing services can help your business build brand awareness, interact effectively with your customers and attract new customers.

Terms and Conditions

Accessibility

Web site accessibility for people with disabilities can be applied to web site for an additional fee. Please advise Marketer if accessibility is needed or required.

Assignment of Project

Marketer reserves the right to assign sub-contractors or third parties to this project to insure the right fit for the job as well as on-time completion.

Back-End Access

Back-end web site access, logins associated with project(s), etc will be given to Client by Marketer once project is paid in full for project(s) setup.

Cancellation

Cancellation of ongoing monthly services requires a 1-month advance notification by Client to Marketer by email.

Client's Responsibility

Marketer and Client will work together to complete the Project(s) in a timely manner. Marketer may be in contact with client during project process for any clarifications and/or to obtain any additional information that may be required. Client agrees to provide content information that is to be included on Client’s project(s). Content is to be emailed to Marketer as text. Failure to provide information as text via email will result in additional charges at Marketer’s standard hourly rate to enter information that is to be included onto Client’s project(s). Graphics, logos (preferably vector), pictures, etc. which the Client provides for inclusion in the project(s) shall be e-mailed to Marketer. Failure of Client to do so shall result in scanning and/or editing charges billed at Marketer’s standard hourly rate.

Consultations / Meetings / Training

Consultations, meetings, training and support are not part of this agreement however are available to Client by Marketer at Marketer's standard hourly rate.

Copyrights and Trademarks

Client represents to Marketer and unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to Marketer for inclusion in project(s) are owned by Client, or that Client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, defend, and indemnify Marketer and its sub-contractors from any claim or suit arising from the use of such elements furnished by Client.

Delays

Delays by Client that cause the web site to go beyond twelve (12) weeks will result in the balance for the final payment to become due at that time. Website at that time may go into archive mode with an unarchiving fee of $300 fee. By the end end of six (6) months from date of accepting this proposal, delays by Client forfeits any payments made to Marketer with this proposal becoming null and void with no further work performed on web site by Marketer.

Disclosures

Marketer does not disclose the methods used in providing deliverables for project(s) outlined in this agreement.

HIPAA

HIPAA compliance can be provided for your web site through third-party vendors for additional fees to be determined. Please advise Marketer if HIPAA is required for your web site.

Hourly Rate

Marketer’s standard hourly rate is $90.

Miscellaneous Provisions

This agreement becomes effective only when signed by Client. Regardless of the place of signing this agreement, the Client agrees that for purposes of venue, this agreement was entered into in Lafayette Parish, Louisiana. The parties hereby agree to submit to the exclusive jurisdiction and venue of the Courts of the 15th Judicial District, State of Louisiana, Parish of Lafayette, to the exclusion of any other venue, with respect to any matter arising out of this Agreement.

Non-Payment

If collection proves necessary due to non-payment by Client to Marketer, Client agrees to pay all fees incurred by that process including reasonable attorneys’ fees. Please pay on time.

Out of Scope Work

Ownership of Web Site

Copy to the finished assembled work of web site provided by Marketer is owned by Marketer until final payment of for the web site is made. One the final payment is made, the web site is becomes the property of and is owned by Client. Source code, work-up files, and computer programs are specifically not transferred to Client, and remain the property of their respective owners.

Payments

Payment deposit is due within 72 hours of accepting this proposal. Failure to provide deposit within this time frame will render this proposal null and void.

Week 6: one-half (1/2) of balance is due.
Week 12: remaining balance due upon completion of project OR twelve (12) weeks of approval date of proposal – whichever occurs first.)

Setup charges along with first month for any ongoing fees are to be paid upon signing of your proposal and allows us to get straight on with Client’s project(s).

Pre-Live

Client is to review site and advise Marketer whether information is accurate and submit any needed changes. After notification, all payment(s) must be made for the Client's web site before it will be made live.

Post Live

After web site goes live, requested updates and support are invoiced at Marketer’s standard hourly rate.

Purchases

Items purchased by Marketer at the request of the Client, such as fonts, photos, photography, etc., will be billed to Client.

Refunds

Refunds will not be given on any work started nor completed for any project(s) in this proposal.

Revisions

One (1) round of revisions provided

Layout/Design

Content / Photos

One round of changes to the content (provided by Client) is provided in this proposal and is to be provided all at one time by Client to Marketer. Content changes must be emailed as a revised document that includes the changes. NOTE: do not send changes as “change this on paragraph 2, line 3”. The one round of revisions included in this proposal does not include adding additional photos nor additional content than what was originally provided to Marketer by Client.

Additional Revisions

If additional revisions are requested after the 1st round is completed it will be considered additional rounds of of revisions which will be an additional cost to Client.

Third-Party Programs/Scripts

Third-party programs/web scripts/plug-ins used or installed on Client web site are the responsibility of the respective plugin developer and are neither warrantied nor guaranteed by Marketer. In no event will Marketer be liable to the Client or any third party for any damages, including lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate web site, even if Marketer has been advised of the possibility of such damages. Charges may also be billed to Client by Marketer for the installation of updates/upgrades of programs/scripts/plug-ins. Third-party charges may be billed separately than from Marketer. Some plugins, programs and scripts are subscription based which may need to be billed directly from those Marketers to Client. Warranty.

Warranty

Marketer will provide Client with a quality, responsive (mobile friendly) web site in conformity with the information provided by Client. Viewing web site requires an Internet connection through an Internet Service Provider (ISP) and use of a web browser; it may require web site visitor to have certain scripts installed on their viewing device for web site to perform optimally. As a result of possible situations with ISPs, browsers, scripts, etc. Marketer cannot warrant that the operation of the web site will be uninterrupted or error-free. WordPress, WordPress themes, WordPress plug-ins, etc are developed by third-party Marketers; any warranty would be through these Marketers and not through Marketer.